![]() ![]() The better the experience, the less likely they are to uninstall. With such a huge drop in app launches within just a week, it’s imperative that you make a good first impression and that your user onboarding experience is flawless. At the end of the first month (30th day), only 4% of users come back to the application. ![]() The mobile app uninstall rate starts reducing on the seventh day, decreasing to 10%. The actionable strategies below are gleaned from our experiences with Insider’s existing partners and based on real use cases.Īccording to Retention Benchmarks by Appsflyer, 26% of all new users enter the application on their first day. In this blog post, as mobile marketing evangelists, we aimed to help app marketers find ways to reduce uninstalls and have a healthy user base. An important first step is understanding the factors that cause the uninstalls, before you start working on killer solutions. So if marketers don’t have that money to burn and if they want to optimize their overall marketing budget, then they better come up with some clever ways to minimize app uninstalls. For eCommerce apps, the monthly loss is $68k and for travel apps, it’s around $24k. The average new acquisition marketing loss for financial services apps is $99K per month. If newly acquired customers churn in a matter of days, that means that a great chunk of marketing budget is being wasted. Clearly, user patience with apps that don’t meet their expectations is incredibly low. Stats show that half of all apps are uninstalled by users within the first 30 days. Fast.Ĭonvincing users to download an app is not easy but retaining users and compelling them to be frequent, engaged users is much more challenging. ![]() With new channels emerging and with user behaviours changing constantly, if an app doesn’t cater to user expectations and requirements then it’s more than likely to be uninstalled. In the current mobile-first app marketing era, where the competition for home screen real-estate is higher than ever, retaining users is a constant battle for app marketers. ![]()
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